CRM
The concept of Customer Relationship Management (CRM) is strictly related to the idea of customer loyalty.
«Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support»
Source: wikipedia
For a "market-oriented" enterprise, the market is not just the single customers, but also the surrounding environment. The business management shall pay attention to the customer's values and create long-lasting relationships.
Attention to the person of the customer is more important than ever and the management needs to carefully plan dedicated strategies to effectively deal with such a pivotal resource.
Likella is an innovative instruments in the CRM sector with huge potentiality, also for the small commercial businesses to whom, so far, little was offered on matter of CRM... and at prices not easily affordable, justified only in the ante-internet era. Still now, the sector is dominated by the traditional B2B contracts with high initial and operating costs, despite of the attempts to modify the model and the instruments.
Usually to pass over these legacy systems, also due to the revenues unable to sustain fast technological and process changes, may take over a decade, with consequent serious competitive retards compared to other countries or markets at high innovation speed.
Why to choose Likella
Likella offers a completely new model of CRM, both for the technological approach and for the business-model.
What Likella offers to the Enterprise model:
- Management model, entirely Web based
- Interaction model, entirely Device Based
- Social
- Google +
- ....
- Local
- Centralized management
- Store management also Local
- Customers by store, but with centralized visibility
- Multichannel
- Multilevel
- API to merge legacy systems
- Software platform: latest generation and robust: Spring / Groovy
- NOSQL, ready for Big data
- Scalability: Up to Billion Users
Direct Marketing
Likella is an exceptional improvement for all those manufacturing businesses looking for direct marketing with their customers.
For example, the company ACME Biscotti offers 5 typologies of biscuits and prints the QR code on each package; many companies already do it, but the QR leads to the company's website or to an info page about the product.
Likella offers the possibility to create a Likella page for the single product, for example "Wholemeal Biscuits", which will have its own STAR customers, promotions... all with direct interaction producer-consumer.
The old point collection is completely re-invented and ACME Biscotti receives the following advantages:
- knowledge about which customers consume the wholemeal biscuits
- the point collections moves from pieces of paper to smartphone
- ability to send dedicated offers, even to the single customer
on the other side, the customer receives:
- point collections easily manageable by smartphone
- direct contact with the producer: no more intermediaries
- dedicated offers
Science Fiction ? No, with Likella it is all reality, now !
TAG: CRM, Direct Marketing, Production, Distribution